He is the author of 'CRYPTO DECRYPTED',  an award-winning book published by John Wiley & Sons. This book debunks myths around crypto and answers the question - What does solving a Top 10 Computer Science problem mean to you and why/how you can profit from it?

He's also the author of 'Crypto Investing in the Age of Autonomy', also published by Wiley, which is a US News & World Report '7 Best Books on Crypto and DeFi.' He's been a Guest Lecturer at Pepperdine's Graziadio Business School, MBA program. His book is being used as the textbook for course: Decentralized Digital Assets and Analytics.  Finally, he is a co-author of 'Crypto: The Insights You Need from Harvard Business Review (HBR Insights Series)' book.

He is also special contributor to the Digital Assets Council for Financial Professionals (DACFP). Jake has been the keynote speaker at top AI conferences, is a frequent speaker on the crypto circuit and at investor conferences including DACFP Vision conference, LA Blockchain Summit (LABS), Crypto Investment Summit, Coin Agenda, Autonomy2040 & HedgeWeek. He's also a contributor at Bloomberg Radio, Newsweek, and Harvard Business Review (HBR).

Jake is an advisor to several venture-backed startups and was with two VC accelerators and a private equity firm. Prior to Tradecraft, he ran a specialized software engineering firm for over a decade with clients like American Express & FOX Sports.

Jake earned a BS in Computer Science with a concentration in AI from a "Public Ivy" and Top 10 CS School. He is the 1st author of published research work, “Intrusion Detection with Neural Networks”, which has 800+ Google Scholar Citations.

His foundation as an engineer and broad entrepreneurial background is combined with experience in startups, large corporations, national consultancies and international ventures has yielded depth across all core corporate disciplines including operations, technology, sales, marketing, service, leadership and team building.

These fundamentals, augmented with a passion for training and empowering people to be their best, allows James to approach business from a well-rounded perspective and produce exceptional results.
Prior to joining Tradecraft Capital James' most recent exit was a SaaS turnaround in which he assumed the role of CEO and led the company to achieve 7 consecutive years on the Inc. 5000 list of Fastest Growing Companies in America culminating in strategic acquisition.

Notably, immediately after this exit, he played a strategic role in restructuring a national MSP, positioning it for sale, and leading the efforts which resulted in successful acquisition in 2018.

It was in 2018 that James took a deep dive into the blockchain space, ultimately becoming an investor and advisor to Tradecraft Capital before being invited to take the operational reigns. James also advises multiple blockchain startups, is a mentor at Expert Dojo, and was Co-Founder of the Autonomy2040 conference where he was a moderator, contributor, and event facilitator.

A technologist at heart James holds a degree in computer science from University of California, Santa Barbara.

As a contrast to the world of big banks, Sofia also brings of entrepreneurial experience from the SMB world where she was focusing on optimizing accounting and operations for various startups and medium size businesses.   In 2019 Sofia jumped into the world of Crypto investing where her financial acumen has allowed her to understand the nuances and complexities of crypto investing, accounting and management.  A Korean Bolivian who is fluent in English, Spanish, Korean, and conversational in Portuguese, Sofia graduated from West Texas A&M University with a B.A. in Communications and holds a Certificate in Accounting from Baruch College.